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拉面 La Mian World

the quest for the perfect noodle

Some trace back the history of modern-day shopping centers to the grand bazaars of the Orient. Through the retail evolution from downtown via main street shopping to mega malls, the concept has taken over the entire globe. Asia replaced the USA as the location with the largest, craziest and especially most fancy shopping temples. Today the world’s most gigantic malls are found in communist China. Asia loves luxury brands, brands in general and chain stores especially. This is not only true for the consumer’s love for cars, clothes or watches. It is also true for food.

Fine dining restaurants of celebrity chefs evolve into global chains like Wolfgang Puck’s Cut or Daniel Boulud’s db Bistro Moderne, which touched down in Singapore’s Marina Bay Sands’ The Shoppes. The Shoppes are themself a gigantic mall with a collection of high-profile names’ restaurants and sporting the Pangea night club. The latter reportedly serves Asia’s most expensive cocktail at 32,000 Singapore Dollar per glass.

La Mian World is dedicated to the quest for the perfect hand-made noodle. This quest started with the hole in the wall noodle stalls in China. This simple shops for fast food in its literally meaning never fail to impress with the quality of their food, amazing flavours and perfectly hand crafted noodles. Even in Singapore nowadays, a city hailed for its cleanliness and organisation you can find these simplest of places of Northern Chinese influence in and around the Pearl Center in Singapore. The next step towards commercialisation is the Hawker Centre. Ultimately the search will bring you to one of the malls. The Shoppes own food court has a La Mian outlet with a chef pulling the dough. However, the most common evolution of the La Mian stall is the restaurant or of the the chain restaurants serving the Shanghainese cuisine with a string of La Mian incorporated.  Din Tai Fung, Crystal Jade, Imperial Treasure and others have outlets across Asia(‘s malls).

Kuala Lumpur is mostly underestimated when talking about Asian mega cities while Hong Kong, Manila or Jakarta jump into mind immediately. As  any Asian city with some self-respect, Kuala Lumpur has a mind-boggling concentration of mega malls just within walking distance of its center: KL City Center, Berjaya Times Square and Pavillion Kuala Lumpur to name just a few.

No wonder a quick internet search for a place to have some La Mian for lunch brought me to a MALL. Not the usual candidate like Crystal Jade, a restaurant by the name of dragon-i caught my eye. As was to be suspected also this is not a single-outlet-only place. With a very similar menu to Crystal Jade La Mian Xiao Long Bao it throws in some Sizchuan and Beijing dishes. The interior of the dragon-i in Pavillion Kuala Lumpur feartures some interesting red plastic brick walls and  Xian soldier sculptures standing around. Overall it looks a lot more fancy than Crystal Jade and they seem to have sense for special effect and drama as can be witnessed in their La Mian pulling video: dragon-i la mian drama

I tried their seafood La Mian and the Xiao Long Bao. Although the presentation, juicyness and looks of the XLB were not entirely convincing, the taste was very good. The La Mian were pulled in the open kitchen by a seemingly very experienced chef. I felt that it took him only nano-seconds to produce my noodles. I enjoyed my bowl of freshly made fare and dreamt of some hole in the wall noodle shop in China….

Dragon-i, Pavillion Kuala Lumpur, Lot 1 .13, Level 1, Kuala Lumpur, Malaysia

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